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Power Play: Tesla, Elon Musk, and the Bet of the Century Tots_Gift_Guide “Positively aches with beauty andA WALL STREET JOURNAL BUSINESS BESTSELLER The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest carfrom award winning Wall Street Journal tech and auto reporter Tim Higgins. A deeply reported and business savvy chronicle of Tesla's wild ride. Walter Isaacson, New York Times Book Review Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion.