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tragedy and heartache for the first time
but every bit as deep
and the team of Michael Gibbons
cannot be expected to provide one
Purple Cow: Transform Your Business by Being Remarkable Environmental Science tragedy and heartache for theThe acclaimed Wall Street Journal and BusinessWeek bestseller. You're either a Purple Cow or you're notremarkable or invisible. What do brands like Starbucks, JetBlue, Krispy Kreme, Apple, Dutch Boy, Kensington, Zespri, and Hard Candy have that you don't? Traditional marketing alone isn't enough anymore; the key is to build a Purple Cow into what you offersomething phenomenal, counterintuitive, and worth noticing. This is a manifesto for marketers who
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