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and willing to take any risks necessary to survive
draws on examples from business
even humorous style and her emphasis on critical thinking make this an engaging and user-friendly text for students of all levels
and an interview with the author featuring behind-the-scenes stories and responses to skeptic critiques
11 Immutable Laws of Internet Branding Peregrine and willing to take anyTwo marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.
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